Prince Edward County will once again be showcased in Toronto, this time at an intimate fundraiser for the Artscape’s upcoming Creative Places + Spaces: The Collaborative City conference.

Entitled Cultivation, the event is expected to draw a crowd of fifty guests (including some of Toronto’s leading cultural philanthropists, corporate leaders and Artscape not-for-profit partners and donors) to the home of Richard and Rana Florida where they will all enjoy wine from our region.

According to the Corporation of the County of Prince Edward’s Jean Anne Carroll, who is coordinating the County’s involvement in the event, the guests will also be sent home with Prince Edward County-branded gift baskets, which will tell stories of our “Collaborative County” designed to underscore the purpose behind the Collaborative City conference.

Among the stories that will be told are those of our wine industry, Goat Milk Cheddar (produced jointly by Black River Cheese Company and Fifth Town Artisan Cheese Company), Community Supported Agriculture (CSA), and marketing products including the Arts Trail, Taste Trail and Harvestin’ the County. The guests will also learn that our community produces and exports everything from IMAX films and HDTV productions to billion dollar financial management software and art.

Jean Anne has also informed Taste the County that our newly launched “Come Back to Earth” branding, which was developed as part of this year’s destination marketing campaign, will be used to wrap gifts for various delegations and tours that are visiting the County in the near future. “It is already proving its versatility and usefulness—filling the ‘gap’ for a common brand that can be used to position and promote Prince Edward County,” she says.