On Tuesday night, the Ontario Culinary Tourism Alliance (OCTA) launched their new website at an event at Hart House in Toronto.

Designed to use social media to drive new business opportunities in the province’s culinary tourism industry, the new site is a resource of best practices, research and education opportunities for those involved in the culinary tourism industry. It is also a forum for growers, chefs and hospitality operators to connect and ultimately identify new business opportunities through the power of online organizing.

Taste the County attended to launch, handing out Prince Edward County Visitors Guides, Taste Trail and Arts Trail brochures as well as serving Fifth Town Artisan Cheese Company’s award-winning Lighthall Tomme, Black River Cheese Company’s Maple Cheddar (made with 100% pure Prince Edward County maple syrup) and biscuits by County Crackers. The Grange of Prince Edward Vineyards & Estate Winery and Rosehall Run Vineyards were also in attendance along with a mix of several dozen members of various tourism organizations and media.